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Flagship Diagnostic Audit

Full App User Engagement Scoring Audit

Our flagship 2-week deep technical diagnostic evaluating your client telemetry pipelines, action hierarchies, and cohort retention decay to construct an ungameable, multi-dimensional user engagement score.

Timeline 10–14 Business Days
Pricing Basis Fixed Scope ($3,800 USD)
Delivery Mode Remote Pipeline Review & Technical Dossier
Target Audience VP of Engineering, Head of Product, Senior Data Leads

Service Overview & Purpose

The Full App User Engagement Scoring Audit is our primary diagnostic engagement. It is designed specifically for mobile and web application organizations where high-level aggregate metrics—such as daily active users (DAU) or raw session counts—fail to differentiate superficial app launches from deep, value-generating user activity.

Through a rigorous 14-day technical examination, our senior telemetry analysts examine your client-side tracking implementations, audit event payload schemas, filter out noise and synthetic bot traffic, and construct an actionable mathematical scoring model tailored to your application’s natural workflow cadence.

Target Audience & Eligibility

This service is engineered for:

  • Mobile & Web Application Teams managing between 10,000 and 5,000,000 monthly active users.
  • Product and Data Leadership experiencing conflicting metrics between marketing attribution, in-app event counts, and actual user retention.
  • Engineering Teams seeking to replace messy, ad-hoc tracking dictionaries with a normalized, tiered behavioral index.

Scope & What Is Included

  1. Client Event Schema & Pipeline Hygiene Review:
    • Verification of client SDK firing triggers across iOS, Android, and web frontends.
    • Identification of ghost events, duplicate firing on re-renders, and race conditions.
    • Parameter consistency audit across client versions and release builds.
  2. Action Hierarchy & Utility Weighting:
    • Classification of all logged in-app actions into four distinct value tiers: Passive/Navigation, Secondary Utility, Core Workflow Milestones, and Value Realization Actions.
    • Calculation of mathematical weights based on correlation with 30-day and 90-day cohort survival rates.
  3. Temporal Decay & Natural Interval Modeling:
    • Determination of the natural usage cadence for your specific domain (daily, multi-weekly, or monthly).
    • Calibration of recency decay half-life functions to penalize inactive accounts without penalizing healthy cyclical pauses.
  4. Scoring Rubric Formulation & Reference SQL Code:
    • Production of composite score algorithms normalized from 0 to 100.
    • Delivery of optimized SQL queries and Python reference scripts ready to execute in PostgreSQL, BigQuery, Snowflake, or ClickHouse.
  5. Technical Findings Dossier & Strategy Session:
    • A 30+ page written technical deliverable detailing all pipeline anomalies, scoring coefficients, and cohort segmentation thresholds.
    • A 90-minute live interactive handover session with your core product and engineering leadership.

What Is Excluded

To ensure strict focus and turnaround integrity, this audit excludes:

  • Direct modification or production code commits to your internal application codebases.
  • Front-end UI/UX redesigns or graphic asset generation.
  • Long-term pipeline infrastructure hosting or maintenance (handled under our retained advisory).

Delivery Process & Milestones

The audit executes over a structured 10–14 business day timeline:

  1. Days 1–3: Intake & Telemetry Ingestion:
    • Execution of NDA, receipt of sanitized event dictionary, tracking schemas, and read-only query access to sample behavioral logs.
  2. Days 4–7: Event Cleansing & Correlation Analysis:
    • Isolation of firing anomalies; statistical regression between individual event frequencies and 90-day retention curve stability.
  3. Days 8–11: Index Calibration & Tier Modeling:
    • Formulation of the 4-dimension scoring rubric; backtesting the scoring index against historical churn cohorts to verify predictive accuracy.
  4. Days 12–14: Dossier Compilation & Executive Briefing:
    • Finalization of the formal technical report, delivery of reference SQL scripts, and live Q&A session.

Required Preparation & Prerequisites

Prior to starting the engagement, client teams provide:

  • A current list or dictionary of tracked events and parameters.
  • Clarification of core conversion milestones and primary user personas.
  • Access to sanitized, anonymized historical behavioral log exports (minimum 60–90 days of cohort history).

Commercial Basis & Pricing

  • Fixed Fee: $3,800 USD (or THB equivalent at prevailing commercial rate).
  • Payment Structure: 50% deposit upon scope confirmation and contract execution; 50% balance upon delivery of the final audit dossier and handover presentation.
  • Delivery Guarantee: All calculations, weights, and rubric thresholds are completely bespoke to your dataset; no generic boilerplate formulas are reused.

Next Steps

To evaluate your application telemetry and confirm availability for our next audit window:

  • Submit an initial scope inquiry through our Contact Page.
  • Or schedule a brief introductory alignment call with our Surat Thani advisory office.
Next Steps for This Service

Initiating Your Full App User Engagement Scoring Audit

We begin every engagement with an initial technical questionnaire and schema scope alignment. Send us your telemetry stack overview, user scale, and key behavioral tracking challenges.

Request Preliminary Scope Review Review Pricing & Deliverables